Sony starts making premium smartphones in Thailand, in quest for profits


Seeking out greener pastures: Sony is moving production of its smartphones to Thailand in an effort to stay competitive.

BANGKOK: Japan's Sony Corp aims to make 600,000 to 700,000 premium smartphones in the first year at its new wholly-owned plant in Thailand which began production in September, a spokesman said. 

The start up of its first overseas mobile phone plant in two decades is part of Sony's strategy to turn around its loss-making mobile phone business by prioritising profits over volume and shifting its focus to high-end smartphones. 

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