TalkTalk's cyberattack piles on the pressure on financial targets

  • TECH Premium
  • Tuesday, 27 Oct 2015

Tempest in a teacup: Analysts say the cyberattack is likely to damage TalkTalk's reputation and require heavy spending to repair it, which is likely to compound what was already growing troubles at the firm.

LONDON: Burdened with a poor reputation for customer service, facing increasingly fierce competition and under pressure to hit challenging financial targets, the cyberattack at TalkTalk could not have come at a worse time for the British telecoms firm. 

Chief executive Dido Harding shocked customers last week when she said that the broadband, TV, mobile and fixed line telephony services company had been hacked, potentially putting the private details of its 4 million customers into the hands of criminals. 

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