Virtual runway action: Shoppers at the Fifth Avenue Hilfiger store in New York have virtual front row seats at the label's fall runway show, thanks to new Samsung GearVR headsets.
The fashion brand has collaborated with developer WeMakeVR to produce virtual reality headsets for customers to watch the Fall 2015 Hilfiger Collection runway show.
Shoppers at Tommy Hilfiger's store on Fifth Avenue in New York now have a seat on the front row at the label's fall runway show thanks to new Samsung GearVR headsets which deliver a 360° view of the catwalk in 3D.
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