Going after TV audiences: Facebook is rolling out new tools that will allow TV production teams to introduce live polling and voting, as well as easily curate fan-submitted photos, videos and posts from Facebook and Instagram.
LOS ANGELES: Facebook, eager to encourage more TV shows to use the world's biggest social platform, has expanded the suite of tools available to producers to connect with viewers.
The new tools, which have been tested in early iterations with partners, will let TV production teams introduce live polling and voting, as well as provide the ability to more easily curate fan-submitted photos, videos and posts from Facebook and Instagram.
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