Tall order: Biver insists that the Tag Heuer smartwatch isn't meant to compete with smartwatches like the Apple Watch or Samsung Gear S2, but rather with the rest of the traditional Swiss watch industry.
The smartwatch market is about to get a touch of premium Swiss watch quality with the Carrera Wearable 01.
Set for a Nov 9 reveal, and expected to be priced at between US$1,400 (RM6,160) and US$1,800 (RM7,922), the watch will be by far the most expensive timepiece to date to be powered by Google's Android Wear operating system.
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