NEW YORK: In its latest push to broaden its allure among millennials, Goldman Sachs Group Inc rolled out a series of quick-hit recruiting ads on Snapchat, becoming the first major Wall Street bank to turn to the instant-but-fleeting messaging app for potential hires.
The ads appear on Snapchat's Campus Story function, a curated platform for user-generated contents such as pictures and videos at college campuses nationwide. Goldman's 10-second recruitment clips appear between user-generated content segments.
Already a subscriber? Log in.
Subscribe to win RM50 Touch 'n Go e-Voucher! More Info
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!