Radio is still number one for music discovery


  • TECH
  • Friday, 18 Sep 2015

Easy listening: The average American consumes 24 hours of music every week.

Apps and services like Spotify and Amazon's recommendation engine might be eerily accurate at predicting what we'd like to listen to based on past tracklists, but for most US consumers, more often than not it's radio where they'll get their first exposure to an artiste or group. 

The latest Nielsen investigation into US musical tastes and listening habits finds that just 9% of Americans don't consider themselves music listeners. 

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