On the move: BMW is looking to adapt its offerings to prepare for the advent of autonomous cars, says a board member.
FRANKFURT: German carmarker BMW is preparing to rethink its products, design and business models for the advent of driverless cars, a board member at the Bavarian company said.
Peter Schwarzenbauer said the competitive advantage for premium carmakers will be rooted in their ability to offer a portfolio of transport options far beyond just selling a car.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
