A new global survey of viewing habits shows that although over half of all respondents have given the idea a lot of thought, the overwhelming majority aren't ready to give up on traditional pay TV.
The study of 4,000 consumers around the world with some form of existing pay TV subscription found that at 7%, the US is leading the way in cutting the cord while in Germany, France, China and India, only 2% have so far made the leap.
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