Super high def: A visitor walking past a display made up of Samsung SUHD TV screens at the South Korean electronics giant's booth ahead of IFA.
Samsung, Sony and Panasonic have been busy showing off their latest breakthroughs in terms of image quality and screen technology at Europe's largest tech fair, but this year the focus is as much on getting content to consumers as it is on the televisions themselves.
Until now, options for consumers looking for native content for their UHD TVs were limited. They could stream a TV show via Netflix, a video via YouTube or use a dedicated media player and download content to it.
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