Hard sell: Indian advertisers are still sceptical about the benefits of social media advertising, making it tough going for Facebook.
SAN FRANCISCO/MUMBAI: Facebook is trying to lure sceptical advertisers in India with features such as free e-mail support for questions about advertising and advice on increasing sales in a bid to boost revenue from its second biggest market.
Facebook has 132 million users in India, trailing only the 193 million in the United States, according to the company, and the country is critical for the Menlo Park, California, social network's global expansion.
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