New way to communicate: Forget traditional banners and promotional videos, brands are turning to emojis to communicate with their Generation Z target audience.
PARIS: Everyone speaks emoji, and now advertisers do too.
Catching on to the digital era’s cross-cultural language of choice, advertisers have learned to speak emoji in a world where promotional videos are ignored and ad banners are blocked.
Already a subscriber? Log in
Save 30% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
