Are you game for Ford's public transport challenge?

Challenge accepted: The aim of the challenge is to make public transport fun and rewarding.

The Ford Smart Mobility Game Challenge, announced at Gamescom, one of the world's largest computer and videogames events, offers a top prize of €10,000 (RM42,814) to the developer with the best gamification take on public transport. 

Gamification is proving to be a powerful tool for solving problems and for accelerating research, be it in filtering cancer data, helping people lead healthier, more active lifestyles, or educating drivers as to how best to use their cars to save on fuel and protect the planet.