Downward spiral: HTC is taking some drastic measures in a desperate bid to cling on to market share in the deathly competitive smartphone market. Photo: Reuters
TAIPEI: Taiwanese smartphone maker HTC Corp said it would cut jobs and discontinue models as part of its strategy to focus on high-end devices to better compete with the likes of Apple Inc and Samsung Electronics.
"The cuts will be across the board," chief financial officer Chialin Chang told reporters after HTC reported a second-quarter loss and forecast another for the third-quarter. "They will be significant."
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