New form of spam: Now Facebook users will be bombarded with private messages from businesses. Photo: Reuters
SAN FRANCISCO: Facebook Inc rolled out features that enable businesses to privately communicate with customers through messages as part of the social networking company's push to make its Messenger app a stand-alone platform.
Businesses can now include a "send message" button in ads that appear in Newsfeed that allow Facebook users to click a button and send messages, which are private. If users post a comment on a business' Facebook page, then the business can privately message that person.
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