Apple, BMW in courtship with an eye on car collaboration


  • TECH
  • Monday, 03 Aug 2015

Potential partners: Apple and BMW could be on the brink of a partnership because each company could use the other's expertise to build the optimum connected car experience. Photo: Reuters

FRANKFURT/SAN FRANCISCO: BMW and Apple may rekindle a courtship put on hold after an exploratory visit by executives of the world's top maker of electronic gadgets to the headquarters of the word's biggest seller of premium cars. 

Apple chief executive Tim Cook went to BMW's headquarters last year and senior Apple executives toured the carmaker's Leipzig factory to learn how it manufactures the i3 electric car, two sources familiar with the talks told Reuters. 

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