Upstart: Anaplan is looking to take over market share from bigger rivals like SAP, Oracle and IBM. Photo: Reuters
FRANKFURT: Business planning software start-up Anaplan is nipping at the heels of industry leaders SAP, Oracle and IBM, with sales of its cloud-based service tripling in each of the past three years as it seeks to shake up the market.
Customers are demanding more flexible ways to use business planning software, which crunches corporate data to allow companies to forecast growth and set performance goals.
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