The US beauty kickstarted the movement earlier in the summer when she posted this picture of herself lying on the floor in a gorgeous white lacy dress with her brunette locks spread out around her face, arranged into a halo of heart shapes. She captioned the photo with a simple heart emoji.
The cute snap struck a chord with hair and beauty lovers everywhere, and has since garnered a staggering 2.9 million double taps to become the most-liked photo on Instagram – bumping big sister Kim, who previously held the title for her wedding snap with Kanye, off the top spot.
Long-haired social media users immediately set about recreating the pose themselves, and #hearthair is now definitely a thing, with 7,683 photos and counting. From a great way to show off rainbow hair to braids, Instagrammers are delicately arranging their tendrils into romantic compositions. And the trend isn't just for girls – men, women and children have all been getting in on the act.
Some of our favourites include this ballerina pose by @aviouslymee titled "Channeling Kendall Jenner", this ombre 'do by @sarahjaemie captioned "Our hearts linger where least expected" and this rose petal version by @lucy.r.smith. Also kudos to @cedarcottontrail for his lovely mane!
Kendall's Instagram presence is on the rise, with the model using her account to showcase her recent high-profile fashion campaigns such as those for Fendi and Balmain, as well as sharing behind-the-scenes fashion shots and "off duty" moments with her family, the raucous Kardashian clan. — AFP Relaxnews