MOBILE FIRST: Stockbrokers are trying to get Indians to invest in stocks rather than gold via easy-to-use apps.
MUMBAI: In India, where gold is the investment medium of choice, low-cost stockbrokers reckon they can grow the paltry percent of households investing in shares with apps that make it as easy to buy stocks on a smartphone as it is to buy gold on a highstreet.
India is one of the world's biggest gold consumers as millions looking to grow income have traditionally headed for the nearest jeweller. But gold's reputation as a safe store of value has been tarnished by a 42% drop in prices over the past four years and an equal rise in stocks.
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