SKY-HIGH PROFITS: Although the entry-level sports band retails for US$49 (RM182), it costs only about US$2.05 (RM7.65) to make, according to an analysis of the 38-millimetre size by IHS.
SAN FRANCISCO: Nearly 20% of Apple Watch buyers are not only shelling out hundreds of dollars for the timepiece but are springing for a spare band too, giving the tech giant a profitable second dip into customers' wallets, according to data provided exclusively to Reuters.
The data from Slice Intelligence, a research firm that mines e-mail receipts, offers a rare window into the money-making potential of Apple's first brand-new product under CEO Tim Cook.
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