Consumers crave connected cars but not the connected costs

UNWILLING TO FORK OUT: Consumers are warming to connected cars but cooling on associated costs.

An estimated 16% of new cars taking to the roads in the US in 2015 will do so with some form of Internet connectivity, and consumer interest in the technology is piquing – especially when it comes to web-enabled services that can potentially take some of the stress out of modern motoring. 

However, the same cannot be said about consumers' willingness to pay a premium for such services.