Audi CEO's privacy appeal takes aim at Google's car push


  • TECH
  • Wednesday, 10 Jun 2015

Stadler: "The customer wants to be at the focus, and does not want to be exploited."

BERLIN: Volkswagen's Audi will take a stringent line on guarding customers' data, the carmaker's chief executive said, in a thinly veiled swipe at new rival Google Inc. 

The emergence of self-driving and connected cars has made software a key component in future cars, opening the market to new entrants like Google, and shaking up the pecking order between carmakers and their suppliers. 

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