HUGE AUDIENCE: More than 30% of Germans online use such software, far higher than the 5% of Internet users globally in 2014, according to Dublin-based analytics and advisory firm PageFair, which develops "ad blocker-friendly" advertising.
FRANKFURT: With two court victories against German media companies under its belt in as many months, ad-blocking startup Eyeo is an increasing concern for publishers dependent on online advertising for growth.
Cologne-based Eyeo's Adblock Plus leads the fast-growing market for software to block Internet advertising that many users find intrusive or spoils their experience of websites.
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