NEW PARTNER: Nielsen will measure an ad campaign in a combination of surveys, consisting of 46,000 Chinese consumers, and aggregated, anonymous data from Tencent's hundreds of millions of active users.
Nielsen NV announced that it is partnering with Tencent Holdings Ltd to measure its digital audience in a move that could direct more ad dollars from companies in the United States to China's biggest social network.
Nielsen said it is launching its Digital Ad Ratings, which tracks unique users, reach and frequency of a digital ad across computers, tablets and smartphones for the first time in China.
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