Cartier boss snubs ‘useful’ smartwatches for classic chic


  • TECH
  • Thursday, 28 May 2015

NO TO SMARTWATCHES: Cartier doesn't intend to climb on the smartwatch bandwagon, deeming them useful but devoid of emotion.

PARIS: Luxury jeweller Cartier said it doesn’t intend to climb on the smartwatch bandwagon, viewing none of the high-tech gadgets equal to the traditional timepieces the 168 year-old company makes. 

“There’s usefulness, but no emotion,” Cartier chief Stanislas de Quercize told AFP, referring to the Internet-connected smartwatches Apple, Sony, LG and Samsung have been churning out for excited users. 

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