Sony mobile executive: pricing tweaks, cost cuts to cope with dollar's rise

DOLLAR HIT: Hiroki Totoki, who leads Sony's mobile phone business, warned that currency fluctuations could potentially have a bigger impact than competition on profitability.

TOKYO: The head of Sony Corp's loss-making mobile telecoms unit plans to tweak handset prices and cut costs if need be to absorb the dollar's sharp rise versus the yen, citing currency shifts as a bigger potential threat to the Japanese electronics maker's efforts to turn the business around than competition. 

Hiroki Totoki, who has vowed to turn the unit profitable in the year ending March 2016, told investors about his plans to counter foreign exchange fluctuations at a briefing in Tokyo.