BUSINESS SENSE: Flipkart, Snapdeal and the local arm of Amazon.com Inc are wooing India's small and medium enterprises to expand into the towns and villages home to the majority of consumers.
MUMBAI: Indian e-commerce firms are offering funding help and tech support to woo small retailers, emulating a strategy used by Chinese online retail giant Alibaba Group Holding Ltd to expand into the towns and villages home to the majority of consumers.
India's biggest e-tailers such as Flipkart, Snapdeal and the local arm of Amazon.com Inc are online marketplaces, with commission from sellers accounting for the bulk of their revenue.
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