MOBILE PUSH: Analysts say Verizon executives believe AOL can drive "a significant improvement in ad dollars as they move into mobile video".
NEW YORK: Verizon Communications has made clear what it hopes to gain with the US$4.4bil (RM15.85bil) purchase of AOL: a better way to sell mobile video ads.
AOL, ridiculed for its continuing dial-up Internet business, has in the last few years assembled a set of cutting-edge online video technology tools to buy and sell ads automatically in real-time, measure audience metrics and specifically target users based on their preferences.
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