ONLINE ONLY: To cut on marketing costs, the Honor 4C will be sold primarily online through outlets including Alibaba Group Holding Ltd's Tmall.
BEIJING: Huawei Technologies Co Ltd launched the Honor 4C smartphone, the latest bid by the Chinese technology firm to gain market share in the highly competitive budget handset segment from domestic rivals such as Xiaomi Inc.
The phone has a 5in display, slightly larger than the iPhone 6 and the same as Xiaomi's Mi 4 smartphone, and starts at 799 yuan (RM456). By comparison, the iPhone 6 starts at around US$750 (RM2,659) while the Mi 4 costs around US$250 (RM886).
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