MAKING THEIR PRESENCE FELT: Chinese smartphone makers like Xiaomi are in many cases unknown outside India's larger cities, but they are beginning to win market share.
MUMBAI: China's smartphone makers are drafting in cricket teams and Bollywood stars to conquer India, their largest overseas market and a key testing ground for their international expansion, as they try to rebrand as more than just sellers of cheap handsets.
Xiaomi Technology – the fast-growing No 3 global smartphone maker valued at US$45bil (RM162.28bil) after a December funding round – hosted its first global launch outside of China in New Delhi on April 23, unveiling its feature-heavy Mi 4i model that supports six Indian languages at 12,999 rupees (RM739).
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
