Jawbone banks on smart fashion trend beyond watches


  • TECH
  • Thursday, 16 Apr 2015

COMPARISON SHOT: Jawbone UP activity-tracking bands (held aloft) are compared to competing offerings during a briefing on April 14, 2015 at the company's headquarters in San Francisco.

SAN FRANCISCO: On the one hand, or wrist, there may be an eye-catching Apple Watch, while the other will sport with more discreet jewellery packed with Internet Age smarts. 

Jawbone had that vision of the wearable computing trend in mind late Wednesday when it ramped its UP family of lifestyle-tracking bands and teased a coming model that enables American Express users to tap and pay at shop checkout counters. 

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