CUSTOMISED: Samsung already uses a 10,000-strong development team to tailor everything from fridges to washing machines to air conditioning units for Indian consumers.
MUMBAI: Microwave ovens that cook tandoori bread, smartphones that understand Tamil and washing machines designed to deal with humid, dusty cities: all part of Samsung Electronics' push to conquer India and offset a global slump.
The consumer electronics giant is betting big on Asia's third-largest economy, at a time when overall sales have struggled against rivals like Apple. In January, Samsung reported its first annual group profit drop since 2011, and in February its first wage freeze for employees in Korea in six years.
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