STAGGERING: A study conducted by cybersecurity firm White Ops for the ANA found that bots viewed almost one-fourth of online video ads and 11% of display ads.
NEW YORK/BOSTON: A growing number of US companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.
Spurred by a warning in December by the Association of National Advertisers (ANA) that businesses are losing US$6.3bil (RM23.1bil) a year to so-called "click fraud," these companies now stipulate in advertising contracts that they will only pay for online ads when given proof that humans clicked on them.
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