Luxury brands hedge their bets with smartwatches


  • TECH
  • Monday, 23 Mar 2015

UNCERTAIN FUTURE: Tag Heuer chief executive Jean-Claude Biver acknowledged it was not yet clear whether gaining the "Intel Inside" also meant losing the precious "Swiss Made" label.

PARIS: The flurry of technology deals luxury watchmakers announced recently to tackle the Apple Watch threat are more a way to hedge their bets in case the smartwatch market takes off than a strategic U-turn. 

The costs of development of these hybrid watches, combining elements of traditional watchmaking with digital know-how and wireless connectivity, will be mostly financed by the technology providers, industry specialists predicted. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Televisa to merge Sky, cable 'as soon as possible'
EU's Vestager meets French tech firm Mistral AI amid competition concerns
Shein falls under tough EU online content rules as user numbers jump
Google parent Alphabet reclaims spot in $2 trillion valuation club
India's HCLTech misses Q4 revenue estimates
Chipmaker Intel falls as AI competition hurts forecast
Russia's Yandex reports Q1 revenue rise as market awaits spin-off news
Japan to levy big fines with new app rules
Inside Big Tech’s underground race to buy AI training data
Facebook scams demand stricter online rules, Japan lawmaker says

Others Also Read