Starbucks has succeeded in raising the chatter about race relations, all right. But much of the dialogue happens to be redirected at the company’s bold, some say outrageous, campaign to heal America’s race-related wounds, one latte at a time.
Following the launch of their ‘Race Together’ initiative announced this week, Starbucks has found itself at the centre of a Twitter storm, with tweeps weighing in on the controversial campaign which CEO Howard Schultz said was created to elevate the level of discourse, compassion and understanding among Americans at a time when racially-charged tensions are high.
