PREEMPTIVE STRIKE: The company is hoping to head off charges of price gouging after it raised fares by much higher multiples during Hurricane Sandy in 2012, which resulted in a flood of criticism that it was taking advantage of stricken customers.
Uber, the app-based ride-hailing service that has attracted criticism for jacking up prices at times of high demand, has told New York City customers that it will charge no more than 2.8 times the usual fare for trips during the snowstorm that began hitting the city on Jan 26.
The company is hoping to head off charges of price gouging after it raised fares by much higher multiples during Hurricane Sandy in 2012, which resulted in a flood of criticism that it was taking advantage of stricken customers.
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