DETROIT: The next time you buy a car, you might want to pause a while longer to decide what colour you choose.
Top automakers throw millions of dollars at researching what the latest tastes are, and say the colour of a vehicle is so important to customers that it can be the difference between buying or not.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!