MDeC’s #TogetherWithU campaign provides post-flood support to victims


  • TECH
  • Tuesday, 06 Jan 2015

Support through tech: Minister of Communications and Multimedia, Datuk Sri Ahmad Shabery Cheek officiates the #TogetherWithU post flood community campaign. Accompanying him is Datuk Sri Dr Sharifah Zarah Syed Ahmad, secretary general (front, left) and Datuk Che' Azemi Haron, deputy secretary general II (fourth from left) from the Communications and Multimedia Ministry. Also present are Datuk Yasmin Mahmood, CEO of MDeC (front, third from left) and Michael Warren, vice president of MDeC.

The Multimedia Development Corporation (MDeC) has launched the #TogetherWithU campaign, which aims to bring hope to victims of the recent flood crisis and to also aid in the recovery process. 

The campaign was organised in collaboration with the Ministry of Communications and Multimedia as well as various corporate partners comprising organisations from both MSC Malaysia and Digital Malaysia, local technology and creative content providers and NGOs. 

“What MDeC can do to assist in this situation is to showcase and deploy the best of technology so it can benefit the public during times of crisis like these when it matters most,” Datuk Yasmin Mahmood, chief executive officer at MDeC said at the launch. 

“This is a post-flood community campaign,” explained Michael Warren, vice president, shared services and outsourcing at MDeC. “We are acting as a single liaison point to bring together volunteers, donations and technology to channel towards the victims of floods. Our objective is to figure out how we can now make life better for these people.” 

A core part of this campaign is the e-Bantuan Banjir (eBB) platform, an integrated mobile-enabled system which incorporates the latest technology trends such as open data, social media, the Internet of Things (IoT), big data analytics and crowdsourcing. 

Content on the eBB platform is accessible via an eCrisis portal (www.togetherwithu.my). It includes live social media feeds, updates on areas affected by floods, volunteer and donor matching system for both individuals and corporations, and educational content on natural disasters.

A free mobile app will also be made available for users of devices running Android and iOS operating systems soon. 

Information involving live mapping of flood situations and live feeds of flood affected terrains obtained via drones was carried out through partnerships with Xtrategies, Aerodyne Gospatial Sdn Bhd and NexDrones by Sicion Sdn Bhd. 

The matching engine used to rally volunteers and donors from the MSC Malaysia and Digital Malaysia communities was made possible via the eSukarelawan platform (www.esukarelawan.org). 

Besides that, monetary donations from individuals continue to be collected through the Malaysian Communications and Multimedia Commission (MCMC)’s Tabung Kemanusiaan SMS platform whereby interested parties can SMS 13999 to contribute amounts between RM1 to RM50. As for corporate donations, they are being channeled through crowdsourcing platform, PitchIn.my. 

Meanwhile, various MSC companies from MDeC’s creative multimedia cluster such as Animonsta Studios, Animasia Animation Studio, Les Copaque Production Sdn Bhd, Inspidea Animation Studios Malaysia and Wau Animation are contributing towards this campaign by supplying creative content to benefit flood victims, particularly children. 

Besides the broadcasting of messages of hope and happiness via multiple media platforms, educational content has also been included which aims to inform children on how to stay safe during times of natural disasters. 

Datuk Seri Ahmad Shabery Cheek, minister of communications and multimedia, officiated the #TogetherWith U campaign launch at MDeC’s Cyberjaya headquarters. He was accompanied by Datuk Sri Dr Sharifah Zarah Syed Ahmad, secretary general and Datuk Che Azemi Haron, deputy secretary general II from the same ministry.
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