BlackBerry woos keyboard loyalists with launch of Classic


  • TECH
  • Thursday, 18 Dec 2014

RETRO: The BlackBerry is back in all its Qwerty glory.

NEW YORK/TORONTO: BlackBerry Ltd launched its long-awaited Classic, a smartphone it hopes will help it win back market share and woo those still using older versions of its physical keyboard devices.

The Canadian mobile technology company said the new device, which bears striking similarities to its once wildly popular Bold and Curve handsets, boasts a larger screen, longer battery life, an expanded app library with access to offerings from Amazon.com Inc's Android App store, and a browser three times faster than the one on its legacy devices.

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