One quarter of US homes will be streaming media via their TVs by 2015

NON-CONFORMISTS: A growing number of viewers are streaming their TV programming rather than watching according to the broadcast schedule.

In the first nine months of 2014 alone, 10% of American households with a broadband connection snapped up a set-top box or a media streaming stick — that's equal to total sales of the devices in 2013. 

The days of linear television viewing — where consumers accept what broadcasters have scheduled and when — are quickly drawing to a close.