Intel partners with Luxottica for wearable tech with an eye on fashion and luxury

FASHION ACCESSORY: Intel wants to create smart glasses with a focus on fashion.

Chances are your next pair of Ray-Bans or Oakleys could have Intel inside — that's because the world's largest computer chip manufacturer has taken a leaf out of Google's book and is teaming up with Luxottica, a company that owns some of the world's biggest eyewear brands. 

Back in March, Google announced that it was teaming up with the company to bring a fashionable, luxury feel to the next generation of Google Glass, and eight months on, Intel too is realising that the key to making wearable technology persuasive, exciting and desirable is to treat devices as fashion accessories, rather than simply high-tech accessories.