TV MANIA: Over a third of US shoppers surveyed bought TVs on Black Friday.
Of the 113.2 million US adults that grabbed a notebook, tablet or smartphone to shop online or who were actually brave enough to head out and brave a physical retail store, 45% bought a consumer technology product.
According to the Consumer Electronics Association (CEA), the most popular tech purchase over the Thanksgiving weekend period was a new TV with over one third (37%) of shoppers saying that they had purchased or were planning to purchase a set.
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