Over 51 million consumers snapped up a Black Friday tech bargain

  • TECH
  • Tuesday, 02 Dec 2014

TV MANIA: Over a third of US shoppers surveyed bought TVs on Black Friday.

Of the 113.2 million US adults that grabbed a notebook, tablet or smartphone to shop online or who were actually brave enough to head out and brave a physical retail store, 45% bought a consumer technology product.

According to the Consumer Electronics Association (CEA), the most popular tech purchase over the Thanksgiving weekend period was a new TV with over one third (37%) of shoppers saying that they had purchased or were planning to purchase a set.

"While televisions are always a popular item for shoppers during the Thanksgiving shopping weekend, consumers showed a remarkable appetite for them this year," said Shawn DuBravac, Ph.D., chief economist, CEA. "We're in a sweet spot for TV purchases, consumer demand appears to be driven by three main factors: phenomenal deals across all TV categories, movement into a new upgrade cycle for consumers and interest in new technologies such as 4K Ultra HD."

Projected figures and forecasts from research and analytics firms might be calling time on the tablet and predicting a huge fall in sales, but a new tablet was on the list for 35% of consumers surveyed. The figure put it comfortably in second place in the popularity stakes, ahead of notebooks, videogames consoles or portable wireless speakers, all of which were tied in third place with 23%.

Amazon, a company that never reveals actual sales figures, briefed the press indicating that the Thanksgiving Day weekend had seen a spike in tablet and e-reader sales in the US, with a three times increase in Fire tablet sales year on year and a four times spike in e-reader purchases compared with 2013's figures.

Of the CEA's data, DuBravac said: "Consumers' appetite for purchasing technology products during the start of the holiday shopping season hit new highs this Thanksgiving weekend. Only clothing, at 69%, was more popular among consumers; and toys were again third, at 43%. This shows tech is poised to enjoy strong sales throughout the entire 2014 holiday season."

A further 30.1 million US adults plan to shop on Cyber Monday with the majority searching primarily for clothes (61%), followed by books and music (44%) with tech coming joint third with toys (38% each).
— AFP/RelaxNews 2014

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