(L-R) Chandru Relwani and Oracle Corporation Malaysia country manager Nik Feizal launched Data-as-a-Service solution to help companies turn unstructured information from social media into business intelligence.
Over 30% of organisations expect investments in social media platforms to increase more than 10% over the next 12 months, according to Oracle.
This shows that listening to consumers and engaging them on social media are increasingly becoming important to businesses, said Oracle Asia Pacific senior director of CRM applications product management Chandru Relwani.
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