Luxury watchmakers call time on smartwatch copies


  • TECH
  • Wednesday, 26 Nov 2014

NO COPYCATS: Sites offering services for custom smartwatch faces are taking measures to prevent users from using copyrighted designs.

Some of the world's most exclusive watch brands are taking legal action to stop digital replicas of their most famous watch face designs being misappropriated by smartwatches. 

As smartwatches are beginning to grow in popularity, so are the options for customized watch faces. The problem is that these custom faces are increasingly little more than digital copies of the latest Tag Heuer or Omega models. 

According to Torrent Freak, the crème of Swiss watchmakers have had enough. Brands including Omega, IWC, Panerai and Mondaine have already started taking action against digital counterfeiters, sending out cease and desist notices to websites and developers that appear to be infringing copyright or existing designs. 

One of the most popular custom Android Wear smartwatch face sites, FaceRepo has confirmed that it has started receiving notices from companies concerning some of the designs its community of users is uploading. 

As a result it has updated its own user terms and conditions and has put in measures to stop people uploading faces that may contain brand names. — AFP/Relaxnews 2014

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Next In Tech News

Why does Bitcoin consume ‘insane’ energy?
Opinion: Don’t kid around, Instagram for children is a bad idea
Over the last ten years, the steering wheel has become a site of innovation
Canada says reiterated to U.S. that it plans a digital services tax - minister
Apple has filed a patent to watch 3D content without special glasses or headset
Discord has unveiled new features and more inclusive policies
Japan to boost spending to promote local chip production - Nikkei
Take-Two beats quarterly sales and profit estimates; shares up
Ransomware hits near pre-Colonial Pipeline levels, data suggests
Discovery extends CEO contract through 2027 after AT&T deal

Stories You'll Enjoy


Vouchers