Some of the world's most exclusive watch brands are taking legal action to stop digital replicas of their most famous watch face designs being misappropriated by smartwatches.
As smartwatches are beginning to grow in popularity, so are the options for customized watch faces. The problem is that these custom faces are increasingly little more than digital copies of the latest Tag Heuer or Omega models.
According to Torrent Freak, the crème of Swiss watchmakers have had enough. Brands including Omega, IWC, Panerai and Mondaine have already started taking action against digital counterfeiters, sending out cease and desist notices to websites and developers that appear to be infringing copyright or existing designs.
One of the most popular custom Android Wear smartwatch face sites, FaceRepo has confirmed that it has started receiving notices from companies concerning some of the designs its community of users is uploading.
As a result it has updated its own user terms and conditions and has put in measures to stop people uploading faces that may contain brand names. — AFP/Relaxnews 2014