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The power of presence: Leveraging on location based data


NEW APPROACH: Shaftsbury Square, a mixed development in Cyberjaya comprising retail shops, offices and serviced apartments has adopted the iBeacon technology in its premises in the hopes of reaching consumers more directly with retail offers and promotions.

NEW APPROACH: Shaftsbury Square, a mixed development in Cyberjaya comprising retail shops, offices and serviced apartments has adopted the iBeacon technology in its premises in the hopes of reaching consumers more directly with retail offers and promotions.

Location based services can potentially benefit more businesses through its innovative use to enhance current operations.

Location-based services holds far greater potential than just benefitting individual brands. It can even be used to enhance the shopping experience within a mall.

   

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