'Call of Duty' blasts past US$10bil in sales


  • TECH
  • Saturday, 22 Nov 2014

STILL A FORCE: People walking past billboards advertising Call of Duty: Advanced Warfare near Times Square in New York. The videogame has been one of the industry's bestsellers, with the 11-year-old series moving more than 100 million units and raking in billions of dollars in revenue.

SAN FRANCISCO: Blockbuster military shooter videogame Call of Duty has blasted past US$10bil (RM33.56bil) in lifetime sales, propelled by demand for the latest instalment in the 11-year-old franchise. 

Activision Publishing said that the launch of Call of Duty: Advanced Warfare outshone debuts of other games as well as films, books or albums released this year. 

Since Activision introduced the first Call of Duty in 2003, the series of games has brought in more than US$10bil (RM33.56bil) in revenue, exceeding box office receipts for smash film franchises such as Hunger Games and Transformers, according to parent company Activision Blizzard's chief Bobby Kotick. 

"Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year," Kotick said in a release. 

Activision Publishing chief Eric Hirshberg predicted that Advanced Warfare will be the top selling videogame this year but did not disclose how many copies of the game have been sold. 

The newest instalment of Call of Duty hit the streets early this month, pitting soldiers of the future against a Machiavellian villain played by actor Kevin Spacey. 

Activision set out to reload the franchise, bringing in studio Sledgehammer Games to put its spin on the title and taking advantage of advanced capabilities in new-generation PlayStation 4 and Xbox One consoles. 

The story woven into the game features "an iconic new character" played by Academy Award-winning actor Kevin Spacey. 

Special gear was used to capture Spacey's movements, expressions and more to create a realistic virtual version of him playing the part of a private military contractor intent on ruling the world. 

Future soldiers 

The game is set in the year 2054, when a private military corporation run by Spacey's character is the dominant power. 

Players take on the roles of soldiers with advance combat abilities due to exoskeleton suits and other equipment. 

Versions of Advanced Warfare are priced at US$60 (RM200) each. Copies of the game have been tailored for the latest Sony and Microsoft consoles as well as for personal computers powered by Windows software. 

Stories in the blockbuster Call of Duty military shooter franchise are inspired by historical events, according to Activision. 

A California judge recently shot down a lawsuit filed by former Panama dictator Manuel Noriega after his likeness appeared in a Call of Duty videogame. 

Other versions of the game have featured Fidel Castro, John F. Kennedy, and Noriega. — AFP

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