Write your letters with the Heineken robot this Christmas

  • TECH
  • Tuesday, 18 Nov 2014

Heineken has enlisted the services of a robot to let Internet users send handwritten notes to the people they care about this Christmas. 

The beer company has launched a campaign called "Spark Your Holidays" using technology by Bond which turns digital messages into inked-out letters. 

The robot mimics the human action of writing, holding the fountain pen in its hand to create an authentic look. The robot can mimic a variety of different calligraphy styles. 


Users can submit a 400-word message to be transformed into a note, which is then delivered by Heineken to a specified address. 

The company has even provided a series of templates for those lacking in inspiration, with topics including Thanksgiving, Christmas and New Year's. 

The campaign isn't the first beer strategy to mix the digital world and online interaction — earlier this year Budweiser launched "Buds for Buds", an initiative which allowed people to order their friends a drink via Facebook. 

The Spark Your Holidays campaign can be seen here. — AFP/Relaxnews 2014

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Next In Tech News

Biden tells Putin certain cyberattacks should be 'off-limits'
Virtual reality ads make their way to Facebook's Oculus headsets
Lyft says wait times decrease as U.S. drivers mark gradual return
German minister in talks with Tesla over sharing supercharger network
Google must face shareholder lawsuit claiming it hid security risks
Facebook says it removed fake Ethiopia account network ahead of election
Apple's Cook says proposed EU tech rules threaten security of iPhones
France's Macron says whether to break up U.S. tech giants is legitimate question
Croatia's hypercar maker Rimac explores strategic options
Big Tech in focus next week as U.S. House panel votes on new bills

Stories You'll Enjoy