Heineken has enlisted the services of a robot to let Internet users send handwritten notes to the people they care about this Christmas.
The beer company has launched a campaign called "Spark Your Holidays" using technology by Bond which turns digital messages into inked-out letters.
The robot mimics the human action of writing, holding the fountain pen in its hand to create an authentic look. The robot can mimic a variety of different calligraphy styles.
Users can submit a 400-word message to be transformed into a note, which is then delivered by Heineken to a specified address.
The company has even provided a series of templates for those lacking in inspiration, with topics including Thanksgiving, Christmas and New Year's.
The campaign isn't the first beer strategy to mix the digital world and online interaction — earlier this year Budweiser launched "Buds for Buds", an initiative which allowed people to order their friends a drink via Facebook.
The Spark Your Holidays campaign can be seen here. — AFP/Relaxnews 2014