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Marriott launches free WiFi access for loyalty members in tacit mea culpa


MEA CULPA: Marriott loyalty members will be given free WiFi access starting next year. — AFP/Relaxnews 2014

MEA CULPA: Marriott loyalty members will be given free WiFi access starting next year. — AFP/Relaxnews 2014

Marriott has announced plans to provide free WiFi access to its 47 million loyalty members beginning next year, in a move that could be seen as an attempt to mend its reputation and placate disgruntled clients. 

Beginning January 2015, the 47 million members of Marriott Rewards who book directly on Marriott.com, on the mobile app, or through a Marriott hotel will be given access to free WiFi across the chain’s 3,800 hotels around the world. 

Participating brands include JW Marriott, The Ritz-Carlton, Gaylord Hotels, Renaissance and the Autograph Collection. However, non-participating hotels include select Ritz-Carlton properties such as the Millenia Singapore and the Hotel Ritz-London. 

The move, meanwhile, could be interpreted as operation damage control, after the US Federal Communications Commission fined the hotel chain US$600,000 (RM1.98mil) for jamming up guest WiFi networks and forcing guests to pony up and join the hotel’s paid network. — AFP/Relaxnews 2014 

   

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