Samsung seeks China comeback with first metallic smartphones


RECLAIMING LOST GROUND: Samsung is attempting to win back users with the new Galaxy A3 and A5, the first devices to feature fully metal bodies and the company's thinnest smartphones to date. — Reuters

SEOUL: Samsung Electronics Co Ltd unveiled two mid-tier handsets with a premium design as it prepared to deliver a riposte to its low-priced Chinese rivals and reclaim its title as the top brand in the world's biggest smartphone market. 

Samsung's smartphone woes began late last year and persisted through July-September, with its global market share down on year for the third straight quarter and its profit scraping at a three-year low. 

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Samsung , Galaxy A5 , Galaxy A3

   

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