Mediasoft Entertainment Sdn Bhd is bolstering the line-up of its Jump Smash smartphone game with international stars such as Lin Dan and Chen Long.
It has tied up with Li-Ning, an international sports brand, to allow it to feature selected national players from China, Indonesia, Singapore, Australia and India.
The new version, which will come out in November, will also recreate stadiums from various countries to make it an authentic experience.
“By working together, we hope to promote and revive the interest in badminton amongst the younger generation,” said Mediasoft managing director Havene Liew.
The collaboration with Li-Ning will be in place for the next five years.
The game was originally launched last year and was awarded the certificate of merit at the Asia Smartphone Apps Contest & Summit 2014 for realistic gameplay and interactive features.
It’s interesting to note that Jump Smash was developed locally by an in-house team of 25 developers.
Mediasoft is currently in talks with Badminton Association of Malaysia to feature our national badminton stars, and is also trying to get the rights for international players from other regions.
Li-Ning Jump Smash 2014 is available for free for iOS and Android and features in-app purchases for additional content.
An older version of the game is available for Windows Phone devices and will be updated at a later date.